Water Street Design // Winchester VA 205 North Cameron Street // 540 667 6646

Blog

5 Reasons For The Widening Gap Between Modern Buyers And Traditional Sales Tactics

5 Reasons For The Widening Gap Between Modern Buyers And Traditional Sales Tactics

May 22, 2017

While closing deals remains a top priority for sales teams, only a quarter of companies surveyed are investing in sales training for their associates. Shoppers, on the other hand, are doing more and more of their research online, through a variety of channels, before making the decision to purchase. Buyers are delaying their contact with sales, and trying to control as much of the process as they can, and by doing so have turned traditional sales tactics on their head.

 

Here are 5 ways your sales tactics may be missing the mark with today’s shoppers:

  • You're sending the wrong message
  • Reps want to help, but buyers back away
  • Sales is stepping in too early
  • Buyers just don't trust anyone in sales
  • Shoppers do a lot more research before buying
Read More →

About

Water Street Design, LLC is uniquely positioned to serve the marketing needs of manufacturers. We specialize in providing channel marketing for consumer brands, large and small, regional and national.